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As a careers or college counsellor, it is essential to stay proactive. You need to anticipate shifts in student behaviour, evolving career trajectories and the changing landscapes of universities, especially in today’s dynamic education and careers environment.

We must invest in continuous learning in order to stay abreast of emerging trends. Attending conferences and workshops, studying online courses and reading relevant books and articles will equip us to communicate trends effectively to students and parents. Partnering with industries and employers can also provide valuable insight into current and future education and careers trends.

Staying relevant and keeping abreast of emerging trends can be a challenge. But by understanding the evolving landscape, adapting to changes and effectively communicating trends to all stakeholders, a counsellor can play a crucial role in preparing the student for a successful future, not only at university but also in the dynamic world of work.

1. Emerging trends in student behaviour

Technology integration

Today’s students are digital natives, born into a world of technology. As technology evolves, careers guidance must evolve, too, incorporating digital platforms, virtual-reality tools and online resources in order to engage and connect with students effectively.

The students I work with might not be able to visit university campuses physically, so I encourage them to explore them virtually, using university websites, YouTube videos or Instagram.

Students can use AI tools, such as ChatGPT, to explore careers based on their skills and interests. This offers faster results than traditional methods of research. They can also use AI apps, such as Brag Sheet and Loci, to craft letters.

Focus on well-being

There is a growing emphasis on student well-being. Counsellors should be aware of health concerns, stressors and societal pressures affecting students. Integrating well-being initiatives into career-guidance programmes can contribute to more holistic student development.

In my school, we have separate departments for socio-emotional needs and academic support, and counsellors work closely with them. My team and I make a conscious effort to ensure that our office space is a safe place for the students.

We follow an open-door policy: students are welcome to drop by any time, not only to discuss their college and career plans, but also to vent fears, frustrations and joys – or just to hang out on our couches in the office.

The environment that we have created for the students is one of honesty, trust and respect, where they know that whatever they say is confidential and no one will judge them for it.

We celebrate our students’ wins, however big or small – but especially their college acceptances – not only by acknowledging them personally, but also by telling the school community through our newsletters, social media and bulletin boards.

2. Evolving career paths

Gig economy and freelancing

With the rise of the gig economy, the traditional careers landscape is changing. Careers counsellors must familiarise themselves with the nuances of freelancing, remote working and digital nomading in order to provide relevant advice on navigating these less conventional career paths.

Green jobs and sustainability

Environmental consciousness is shaping career choices. Students are increasingly interested in pursuing careers related to sustainability. Careers guidance should incorporate information about green jobs and environmentally friendly industries, as well as the skills required for these roles.

You can always tap into your alumni or parent network to find out if anyone has an unconventional or sustainable career and would be willing to come to speak to the students about their own journeys.

3. Changes in higher education

Hybrid learning

Since the Covid-19 pandemic, hybrid learning has evolved. Students have had to adapt to online and blended learning environments, which has led them to consider the implication of such changes on future careers.

Lifelong learning and reskilling

The linear career is slowly dying. Continuous learning and reskilling are becoming the norm.

Today’s careers guidance needs to emphasise the importance of lifelong learning and help students to develop strategies for acquiring new skills throughout their careers.

We need to encourage students to take courses or participate in activities during their vacations or free time so as to constantly learn and upskill.