THE podcast: social media roundtable

April 17, 2013

In this podcast, reporter Chris Parr talks about universities�� use of social media with Emma Leech, director of marketing, communications and recruitment at the University of Nottingham; Jack Wallington, head of marketing and community at The Student Room; Justin Shaw, managing director of Communications Management; and Phil Baty, editor of ��VR��Ƶ��s World University Rankings.

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Reader's comments (2)

#1 Submitted by MoreFirePR on April 17, 2013 - 6:09pm

Some of this seems blatantly contradictory - 'reputation is important, but unis are investing too much in job roles around social media efforts?' OK, get the point on too much push-marketing in the early days, but developing social media should be part of the long game. Those surveyed may not feel particularly influenced by Twitter feeds, but I suspect it would be a different set of results if a HEI ran really dreadful social media feeds...

#2 Submitted by Karl_W on May 7, 2013 - 11:26am

I'd love to agree with Mark, but sadly I don't own an iphone so I don't fit into a certain demographic...

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